By Madhavi Mangu Dasi on 13 Jul 2008
TORONTO, ON - After almost 40 years of Ratha-Yatras in North America, a distinct challenge has arisen with respect to how to promote these festivals in new and creative ways.
For many devotees, Ratha-Yatra is equated with radiant colours, resounding vibrance, exciting exhibits and entertainment showcasing the beautiful Vaishnava culture. But from a marketing perspective, argue some devotees, perhaps our messaging has become a bit repetitive.
